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Law Firm Marketing Made Simple with PaperStreet

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You Have Options, Why Choose PaperStreet for Your Attorney Marketing Campaign?

Law firms come to us to build their websites because we impress and get results. PaperStreet has been designing websites and managing law firm marketing campaigns for nearly 20 years. Our company has produced more than 1,500 custom website projects. We have won numerous awards, including a Webby nomination.

Your website is the most important marketing asset to your law firm. It should be a unique reflection of your company, not a cookie-cutter copy of your competitors. It should be fast, easy to update, impressive and reasonably priced. It should be yours with no strings attached: No mandatory subscriptions, no required services or recurring fees for "mystery maintenance" and no limits on the amount of pages.

PaperStreet knows what works for busy law firms. Founded by a lawyer, for lawyers, we understand and anticipate your needs. Our founder is an attorney who has a vision to help improve lawyers' reputations one website at a time.

Our Custom Designs Impress. Our Law Firms Marketing Delivers Results.

Law Firm Specific Designs to Impress Your Clients

Law firms are our specialty and we have won over 50 awards, including a Webby nomination, to prove our experience. Differentiating your image is imperative to a successful attorney marketing campaign. Do you really want the same cookie-cutter website as your competitor? We will create a unique image for your company. Let us help truly brand your firm online.

Exclusive Internet Marketing Delivers Results

We won't work for your competition. We offer exclusive agreements for our SEO, pay-per-click, and internet marketing programs. We can develop a campaign to bring in new clients for your firm.

In-House Agency to Make Your Life Easy

We are a full-service agency based entirely in the United States. We do not outsource our design, development, or internet marketing. We know what your law firm marketing campaign needs and what your clients expect. We will review your current materials, plan your campaign, generate ideas, compose unique designs, create your content and analyze results.

Our Attorney Writers Produce Compelling Copy

Not only is our founder an attorney, but our Content Director and entire content writing team are attorneys. We understand the law and the nuances of legal practice. Our attorneys have practice experience and substantial experience writing for the web. We produce compelling, factually accurate copy that is engaging.

Maintain Your Own Site

Once your website is launched, our content management system in Total Control or WordPress allows you to update your website on your own, even if you have limited technical knowledge. You will be able to update the website via an Internet connection at any time, from anywhere, instantly. Save time and money through routine updates.

Long-Term Client Relationships

We provide multiple options for each project and a recommendation of best practices. One of the advantages of working with PaperStreet is we know what to expect and take care of all the details. This has allowed us to help more than 1,500 clients worldwide. Moreover, we have over 100 clients that have been with us for 10 years and many clients have been with us since the inception of our company. Our long-term clients come back to us for our support and solutions.

Our Digital Marketing Strategies

Strategy 1: A Comprehensive Internet Marketing Campaign

Let's assume you have a decent website. (If not, check out our web design services.) How is your website performing on Google or Bing? Are your Pay Per Click ads (PPC) on Page 1? Did you pick the best keywords for your campaign? What about link building and social media? Are your happy clients leaving reviews?

An effective law firm marketing campaign relies heavily on strong internet marketing strategies. At PaperStreet, we pride ourselves on having a comprehensive internet marketing team. From SEO to PPC to social media, we provide it all—and we get results.

Strategy 2: Content. Content. Content.

Attorney marketing can’t happen without well-written, useful content. The difference between the success of two campaigns often hinges on the strength of your content marketing team. Not only should your web content outline your firm’s practice areas, it needs to be crafted for several different purposes:

  1. SEO Content
  2. Content for Branding
  3. Viral Content for Social Media
  4. Email and Newsletter Content
  5. Purely Informational Content to Establish Yourself as a Legal Authority

Though a well-written piece of content can drastically improve your law firm marketing efforts, no one piece of content can fully address all of the directives above.

At PaperStreet, content is spread throughout several of our departments. Whether you need copy for your website, want to re-brand your firm, need help with your rankings or want to keep past clients engaged with your firm, we have content experts ready to help with all of that. We even have a team of attorney writers to help with the more nuanced aspects of your practice.

Strategy 3: Never Underestimate the Value of a Good Ad.

If you’re the type of lawyer who cringes at the thought of an advertisement for your firm, don’t worry—we understand. We want you to feel proud of any ad used as part of your law firm marketing campaign. Because of this, PaperStreet can help you with any and all advertisements connected to your practice. We can help edit your photos for billboards, magazines or the web. We can write a script and film your YouTube videos or television spots. We can completely write and develop your brochures and pamphlets. Whatever ad you have in mind, the design and production teams at PaperStreet can help bring it to fruition.

It’s important to remember, however, that an ad doesn’t have to be obvious. Proper branding and reputation management also focuses on the little details. Lawyer marketing includes logos, slogans, letterheads and more. Whether you have a design in mind or want us to lead the way, we can create advertisements and other corporate identity markers that you will be proud to share.

Contact Us Now to Learn How We Can Create or Strengthen Your Law Firm Marketing Campaign

At PaperStreet, we are here for our clients. Whether you need us to begin your attorney marketing campaign from the ground up or just want some tweaks, we’re happy to get started on a campaign you’ll be proud of. Check out our services below and then call us or use our handy form to get the ball rolling.

Web Design

Content


Internet Marketing



Branding

searcy

"I have been working with PaperStreet in all aspects of development and SEO. In fact, we have done some things together that others can not do; simply because they are willing to be imaginative and creative on both the development and search engine optimization (SEO) side. So far, we have built and successfully operated over 12 websites (including updates). With their assistance, we have taken our main website from total visitors of approximately 9000 to total visitors of over 180,000 in (5) years. "

- John Hopkins
Marketing Director, Searcy Law



Our 7 Guarantees

Keeping 1500+ clients happy since 2001.

  1. 1

    You Will Love Your Design

    We design to please you and your clients


  2. 2

    Same-Day Support

    24-hour turnaround edits during business hours


  3. 3

    Free Education

    We provide knowledge to help you expand


  4. 4

    No Hidden Charges

    We quote flat-rate projects


  5. 5

    Own Your Site

    No strings attached


  6. 6

    Create Results

    SEO, PPC, Content + Design = Clients


  7. 7

    We Make Life Easier

    One agency for Web, Branding and Marketing


  8. Contact Us
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